fresh money shippo laura

Laura Behrens Wu is the 26-year-old founder and CEO of Shippo, which simplifies the shipping process for online retailers.

Founded in 2013, Wu and her cofounder Simon Kreuz created Shippo to streamline shipping orders so its easier to manage and more cost-efficient for businesses. Shippo helps businesses determine the real-time rates from shipping carriers like UPS and FedEx, generate shipping labels and track packages.

"We help [businesses] compete against Amazon," said Wu.

Wu came up with the concept while running an e-commerce fashion startup. Because shipping fees can be make-it-or-break-it for companies, she realized how important it is to offer low-cost options to customers.

Shippo services 15,000 businesses.

First published March 2, 2018: 9:24 AM ET

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