Verizon(VZ) has managed to increase its brand value by 8% over the past year as it continues to offer more content to its customers.
The firm's multi-billion dollar takeover of AOL was part of its plan to create a major player in the digital media business by combining one of the biggest mobile networks with a leading content producer.
First published June 7, 2016: 8:49 PM ET
Methodology: The 2016 BrandZ ranking of the most valuable brands in the world was carried out by Millward Brown, part of advertising firm WPP. It calculates brand value by using in-depth financial data and interviews with over three million consumers around the world.
