The 10 most valuable brands of 2016

9.  McDonald's

best brand mcdonalds
9
  • Brand value: $89 billion

The McDonald's (MCD) brand is holding up well considering it's still struggling with negative perceptions about its unhealthy food, said Cheung.

The fast food chain is trying to hone a healthier image for itself, which can be seen in its push to promote McCafé beverages over soft drinks.

And those all-day breakfasts have been a massive hit too.

McDonald's brand value is up 9% from last year.

First published June 7, 2016: 8:49 PM ET
Methodology: The 2016 BrandZ ranking of the most valuable brands in the world was carried out by Millward Brown, part of advertising firm WPP. It calculates brand value by using in-depth financial data and interviews with over three million consumers around the world.

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