Rio de Janiero is Brazil's second entry on the Zeitgeist list, and it feels like a city preparing for big things.
It will host the Olympics in 2016 and the World Cup in 2014, and real estate prices are up on increased demand.
The Hub Culture take: "Rio is simply in a great mood -- pacification of the communidades appears to be working, there is a great sense of community spirit, and an optimism about Rio's place in the world."