Last year, J.C. Penney (JCP) held only one sale all year -- on Black Friday.
That strategy flopped and now that the company is in do-or-die mode, it's likely to have an entirely different game-plan. J.C. Penney will also open its doors on Thanksgiving day this year.
The company is now gearing up for the holiday season, hiring 35,000 workers to ramp up for the biggest retail months of the year.
Job seekers can apply at jobs.jcp.com.
