Customer service can be the best marketing campaign for a business, but only if it's done right.
Finally, the end of this epically long exchange is near. The customer service rep asks if there's anything else they can assist you with. You can't wait to hang up and get back to doing, well, just about anything else.
Then you're asked to answer a survey, enter the company's rewards program or sign up for online bill pay -- none of which you wanted to do when you first made the call. And you definitely don't want to do them now.
Solomon says there are occasions when he doesn't mind taking the survey because the rep was so helpful. But he suggests the company offer some incentive to participate in the extra exercise, like pledging to make a charitable donation for each survey completed.