Toyota's e-Palette conceptvehicle can transform from a ridesharing vehicle to a mobile store that sells merchandise or into a package-delivery truck. This means the ride that gave you a lift to work in the morning could also deliver your pizza for dinner.
The interior can transform, making it nearly impossible to detect it's the same vehicle. Meanwhile, LCD screens on the car's exterior could display different brands.
Toyota isn't alone in rethinking the layout of vehicles. Musk previously described plans at Tesla to reimagine the bus by removing the center aisle and adding seats. Other companies, such as Via and Chariot, are offering personalized routes determined by user data.
