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Rank in Food Services: 1 (Previous rank: 1*) Overall score: 7.72 Why it's admired Few companies are doing as well as McDonald's. The fast-food king's stock was one of only two in the 30-company DJIA to gain in 2008 (it rose nearly 6%, second to Wal-Mart) and sales increased 6.9% for the year. But McDonald's is admired just as much for its PR turnaround. Guided by a "Plan to Win" blueprint, the company has largely shed its "Supersize Me" and "Fast Food Nation" image by offering healthier foods and improving customer service. And PR aside, its nearly 58 million customers a day are the beneficiaries of McDonald's logistical prowess at providing a consistent, high quality product around the world. -L.D.Address: 1 McDonald's Plaza Oak Brook, IL 60523 Phone: 630-623-3000 Website: www.mcdonalds.com | ||||||||||||||||||||||
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