6 of 50
Procter & Gamble
Procter & Gamble
Financials: Latest Results
Top 50 rank: 6
Rank in Soaps and Cosmetics: 1 (Previous rank: 1*)
Overall score: 7.69
Why it's admired
The recession hasn't hit consumer-products giant P&G as hard as it has many other Fortune 500 companies. The downturn is even boosting sales for some of its lines: As women cut back on pricier department-store beauty products, for example, they're buying more of P&G's more affordable drugstore Cover Girl and Olay brands. And its long-term financial performance is enviable: Since CEO A.G. Lafley took over in 2000, the company's profits have more than tripled. That's mostly because of innovations: The company focuses on its core brands such as Crest and Tide, yet still develops popular new products like the Swiffer and Febreze. -A.A.

Address: 1 Procter & Gamble Plaza
Cincinnati, OH 45202
Phone: 513-983-1100
Website: www.pg.com
Nine key attributes of reputation Industry rank
Innovation 1
People management 1
Use of corporate assets 5
Social responsibility 3
Quality of management 1
Financial soundness 1
Long-term investment 1
Quality of products/services 2
Global competitiveness 1
From the March 16, 2009 issue
*Designated as an international industry. Prior year’s ranks, unless otherwise noted, are ranks in the World’s Most Admired Companies listing.
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