British Airways
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CONTENDER†
Top 50 rank: N.A.
Rank in Airlines: 7 (Previous rank: 4*)
Overall score: 5.77

Address: Waterside
Harmondsworth, Britain UB7 0GB
Phone: 44-870-850-9850
Website: www.britishairways.com
Nine key attributes of reputation Industry rank
Innovation 7
People management 7
Use of corporate assets 8
Social responsibility 7
Quality of management 8
Financial soundness 7
Long-term investment 7
Quality of products/services 7
Global competitiveness 4
From the March 16, 2009 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
*Designated as an international industry. Prior year’s ranks, unless otherwise noted, are ranks in the World’s Most Admired Companies listing.
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