If you're inclined to dismiss a small city in Arkansas as a backwater, you're making a big mistake. Rogers is right next door to Bentonville, where Wal-Mart is headquartered.
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Given the power of the retail behemoth, many Fortune 500 firms that sell it their wares have moved executives to the area. Lots of them have settled in Rogers, giving it a cosmopolitan feel. (Wal-Mart's CEO, Mike Duke, also calls Rogers home.) They're drawn by top-notch schools and outdoor activities, including swimming and wakeboarding on the town's two lakes and golfing on its five courses. (Not all is picture perfect: Rogers does contain some rundown areas.) Though Wal-Mart has had layoffs in recent years, the jobless rate here remains low. --A.L. Is Rogers a great town, or what?
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