CNNMoney.com provides flexible, cutting-edge targeting solutions that reach the right customer at the optimal time.
Advanced customer targeting opportunities available on CNNMoney.com include:
Platform: Desktop Web
Enhanced targeting capability to target consumers by gender, age, household income, education, ethnicity and presence of children (children under the age of 18).
Platform: Desktop Web
Based on the usage patterns of visitors on CNNMoney, marketers can target consumers whose browsing places them in key segments. These include health conscious consumers, vacation or business travelers, gadget lovers and more.
Platform: Mobile Web and Mobile Apps
Allows advertisers the ability to target their campaign against users on a specific telephone and internet service provider.
Platform: Desktop Web
Through a relationship with an industry-leading partner, CNNMoney can target visitors based on their company size. From the smallest new businesses to the world's largest FORTUNE 500 firms, enhancing your small business or enterprise message is easy with CNNMoney.
Platform: Mobile Web and Mobile Apps
Depending on the complexity and file size of an ad unit, the time it can take to download the ad and display it on a user’s device can vary due to connection speed. This gives us the ability to traffic large file sizes to users with faster connection speed, presenting the optimal ad experience.
Platform: Desktop Web, Mobile Web and Mobile Apps
Target ad banners to CNNMoney.com visitors by time of day, based on typical online usage patterns. Reach active investors in the early morning as they scan the day's market outlook or affluent consumers in the evenings as they manage their personal finances from home.
Platform: Mobile Web and Mobile Apps
Gives advertisers to ability to choose which mobile devices they would like to have their creative run across. This gives them the opportunity to reach the mobile audience that can access their device specific content, such as apps that are built for a particular operating system.
Platform: Desktop Web
Based on a visitor's IP address, CNNMoney.com can target visitors accessing the site from specific corporations, government entities and educational institutions. Domain targeting is an exceptional way to build awareness or influence target business decision makers within target client companies.
Platform: Desktop Web, Mobile Web and Mobile Apps
Location-based ad banner targeting by country, international regions, US ZIP codes, time zones, DMA (Designated Marketing Areas) and even the users latitude and longitude (mobile only). Geo targeting is ideal for market-specific campaigns, and can be used to time online marketing efforts with regional media campaigns such as TV and radio.
Platform: Desktop Web
Advertisers can target a devices’ specific OS (operating system). This allows them to target their campaign to users who need to be using a particular OS version to access their content. For instance, if the advertisers has an application that will only work on the latest version of a particular OS.
Platform: Desktop Web
Using industry leading segmentation tools from Claritas PRIZM, CNNMoney.com can target visitors by household composition, income, lifestyle preferences and behaviors based on survey data about their neighborhoods. This unique opportunity allows marketers to reach customers that live within defined targeting segments, including Young Digerati, Blue Blood Estates, Upper Crust, Beltway Boomers and Executive Suites.
Platform: Desktop Web
Target leaders and influencers from the industries that matter most for your business. This innovative targeting program allows marketers to reach CNNMoney.com visitors accessing the site from companies within a list of 99 SIC (Standard Industry Classification) Codes.
Platform: Desktop Web
Target ads to specific ticker symbols. This is an effective way to reach active investors as they look up specific stock quotes or are researching specific companies.
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File Formats: GIF, JPG, PNG, MRAID, HTML5
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File Size
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| Dimensions | Ad Product | Max Initial File | Rich Media | Expanded Dimensions | Max Initial File | Max Polite File | Total File Size |
|---|---|---|---|---|---|---|---|
| 728x90 | Leaderboard | 50k | Yes | — | 50k | 100k | 150k |
| 300x250 | Medium Rectangle | 50k | Yes | 600x250 | 50k | 100k | 150k |
| 300x600 | Half Page | 80k | Yes | 600x600 | 80k | 120k | 200k |
| 970x90 | Leaderboard | 50k | Yes | — | 50k | 100k | 150k |
| 970x90 | Pushdown | 60k | Yes | 970x415 | 60k | 100k | 160k |
| 970x250 | Billboard | 50k | Yes | — | 50k | 100k | 150k |
| 4:3 or 16:9 | Video Pre-roll | Duration :15 sec | File Type: H.264, MPEG-2, DV, QuickTime (MOV) | ||||
| 1900x1200* | Background Skins** | Editorial Content Area: 1024px*** | File format: JPEG | - | - | 150k | |
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NOTE: *Safe area: keep all graphic/copy within 1600x800. **Background skins should be used for brand awareness, not direct engagement so limit the use of text and CTA buttons. The background image should be ambient: a solid color, texture, large photo or backdrop that does not distract from the hero 970 ad but establishes brand presence and focuses attention on the 970 creative where you want the user to interact. Designer should define a solid pixel color to fade to for screen widths wider than 1900px. ***Padding: 25px of white or transparent padding are required from either edge of the content. |
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File Formats: GIF, JPG, PNG, MRAID, HTML5
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File Size
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| Dimensions | Ad Product | Max Initial File | Rich Media | Expanded Dimensions | Max Initial File | Max Polite File | Total File Size |
|---|---|---|---|---|---|---|---|
| 300x250 | Medium Rectangle | 40k | Yes | 320x416 | 40k | 100k | 140k |
| 1024x768 | Video Slate | none | No | — | — | — | — |
| 4:3 or 16:9 | Video Pre-roll | Duration :15 sec | File Type: H.264, MPEG-2, DV, QuickTime (MOV) | ||||
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File Formats: GIF, JPG, PNG, MRAID, HTML5
|
File Size
|
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| Dimensions | Ad Product | Max Initial File | Rich Media | Expanded Dimensions | Max Initial File | Max Polite File | Total File Size |
|---|---|---|---|---|---|---|---|
| 300x250 | Medium Rectangle | 40k | Yes | 320x416 | 40k | 100k | 140k |
| 1024x768 | Video Slate | none | No | — | — | — | — |
| 4:3 or 16:9 | Video Pre-roll | Duration :15 sec | File Type: H.264, MPEG-2, DV, QuickTime (MOV) | ||||
| NOTE: Retina Display / High Resolution images are supported for devices that can accept them. | |||||||
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File Formats: GIF, JPG, PNG, MRAID, HTML5
|
File Size
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| Dimensions | Ad Product | Max Initial File | Rich Media | Expanded Dimensions | Max Initial File | Max Polite File | Total File Size |
|---|---|---|---|---|---|---|---|
| 215x150 | Small Rectangle | 40k | Yes | 1024x1024 (768x768 safe area) | 60k | 150k | 210k |
| 300x250 | Medium Rectangle | 40k | Yes | 1024x1024 (768x768 safe area) | 60k | 150k | 210k |
| 473x35 | Watchlist Banner Portrait | 20k | No | - | — | — | — |
| 673x35 | Watchlist Banner Landscape | 20k | No | - | — | — | — |
| 728x804 | Interstitial Portrait* | 60k | Yes | n/a | 60k | 80k | 140k |
| 870x545 | Interstitial Landscape* | 60k | Yes | n/a | 60k | 80k | 140k |
| 1024x768 | Video Slate | none | No | — | — | — | — |
| 4:3 or 16:9 | Video Pre-roll | Duration :15 sec | File Type: H.264, MPEG-2, DV, QuickTime (MOV) | ||||
| NOTE: Retina Display / High Resolution images are supported for devices that can accept them. *Interstitials will be available on the 5th action (swipe of click) and then every 8th action thereafter. Two impressions per unique user every 24 hours. |
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| Vendors | Android Phone App | iPad App | iPhone App | Kindle App | Mobile Web |
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| Crisp | |||||
| Goldspot | |||||
| Jivox | |||||
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| Medialets | |||||
| Mixpo | |||||
| Phluant | |||||
| PointRoll | |||||
| Sizmek | |||||
| Sprout | |||||
For more information on how we can assist in developing a program that will help meet your marketing needs and objectives, please contact:
Ryan Gould
Phone: 212-275-5483
Email: cnndigital@turner.com
When e-mailing, please include the words "CNNMoney Ad Sales Questions" in the subject line.
