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50 Cent gets Sirius
The satellite radio provider announced the addition of another notorious figure to its line-up.
February 24, 2005: 10:10 AM EST

NEW YORK (CNN/Money) - Sirius Satellite Radio announced Thursday that multi-platinum artist 50 Cent will create his own exclusive programming for the satellite radio provider.

50 Cent, whose real name is Curtis Jackson, will host "G Unit Radio" on Saturdays on Shade 45, the uncensored, hip-hop radio channel co-produced by Sirius and the rap and hip-hop artist Eminem.

Shade 45, created by Eminem, Shady Records, Interscope Records and Sirius, launched in October 2004, the same month Howard Stern announced he would leave traditional broadcast radio to join Sirius, starting next year.

"Eminem and 50 Cent are two of the biggest names in hip-hop today," Sirius President of Sports and Entertainment Scott Greenstein said in a statement. "On Shade 45, 50 Cent will bring G Unit's world to Sirius listeners."

"I'm bringing my A-game to Sirius," 50 Cent said in the statement. "G Unit Radio is gonna blow up on Shade 45."

50 Cent's radio show, co-hosted by Whoo Kid, is set to debut Friday Feb. 25 on Shade 45.

Earlier this week, Sirius announced it paid $107 million for the exclusive rights to create a channel devoted entirely to Nascar.

Sirius (Research) stock edged higher in morning trade on Nasdaq.  Top of page


Sirius Satellite Radio Incorporated
Howard Stern
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