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6. Kobe Bryant
2007 endorsement income (est.): $16 million
Despite his 2003 sexual assault case (the charges were dropped) - which at the time drove marketers away - the L.A. Lakers guard now ranks second in endorsement income in the NBA, behind only LeBron.

NEXT: 7. Jeff Gordon (tie)
Last updated December 31 2008: 12:32 PM ET
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