6 of 10
BACKNEXT
6. Kobe Bryant
2007 endorsement income (est.): $16 million
Despite his 2003 sexual assault case (the charges were dropped) - which at the time drove marketers away - the L.A. Lakers guard now ranks second in endorsement income in the NBA, behind only LeBron.

NEXT: 7. Jeff Gordon (tie)
Last updated December 31 2008: 12:32 PM ET
More Galleries
5 biggest share buybacks of 2014 Stock repurchases are booming. These five companies are ready to spend over $79 billion on buybacks. More
10 horrifying corporate mascots McDonald's Happy is part of a long lineage of creatures great and small that shill for products and mortify consumers. Mr. Mucus, anyone? More
5 best cities to launch a career The top spots in the U.S. for new grads to land a job -- and actually enjoy life -- according to financial site WalletHub. More