2 of 4
BACKNEXT
James Park
James Park
President
Universal Subaru

"I was one of the very few Korean-Americans in the automobile business," James Park told me, "especially in the Flushing, Bayside area where there were a lot of Korean Americans."

Park started 14 years ago washing cars, he said, and quickly worked his way up to making more than $120,000 a year selling them. He and a partner eventually bought a used-car lot then signed on for a Subaru franchise.

"Last year, we delivered an average of 50 to 60 used cars a month and 20 to 25 new cars a month," he said. Now, business is down to about half of that.

"If I do 50% less volume, then my staff has to go down 50%," he said. "I'm just trying to hold on to the good salesmen I have."

Customer traffic is way down, according to Park. "They're still worried about 'Am I going to lose this job? Can I make it through this Christmas season?' That's what they're thinking."

And he said he can't even get loans for many of the customers who do come in.

"We heard the government is going to bail out the banks and stuff, but we don't feel that because those banks still are not buying this paper," he said, referring to his customers' loan applications.

"We just had a customer that had a 575 score," Park said. "Before, I knew which bank would buy that loan and how we had to put the papers together. Now, I don't even know where to start from."

Dealers up and down the boulevard are competing with each other just to unload their inventory before it becomes a financial burden, according to Park.

"Used cars depreciate so much, so quick," he said. "So every month you're losing $2,000 or $3,000 on each car you have in inventory. We'd rather take a $500 or $600 deal to get rid of the car."

Savvy customers, smelling deals in all the desperation, are driving down already narrow profit margins on new cars. And the Internet makes it tougher, because now customers can figure out his costs.

"If I'm not giving them $500 less than the cost of my vehicle somebody else will," Park said.

No dealer can rely on just new car sales, anymore. Other parts of the business are taking up some of the slack.

"The service business is a little better now," Park noted. "People instead of buying a different car would rather fix it."

Like many auto dealers, Park wants to hold on to see the recovery: "Whoever's going to stand here to see 2010 is going to make some money."

NEXT: Harold Bendell

Last updated December 26 2008: 9:02 AM ET
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.