The Saturn trip
1991 Saturn SL
Saturn, an attempt for GM to revitalize its image by producing smaller, less expensive cars, goes into orbit. The brand's claims to fame are its plastic, dent-free bodies, and friendly, haggle-free dealerships. But after GM sinks an estimated $15 billion into Saturn, the cars don't sell nearly as well as planned and Saturn is slowly integrated back into GM.
NEXT: Stempel resigns
Last updated November 25 2008: 7:53 AM ET
RSS
