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Sweetriot finds its angels
Sweetriot finds its angels
Since winning third place in FSB's business plan contest last year, Sweet-riot - a six-employee gourmet-candy company in New York City - has raised $1.5 million in angel funding. "About $150,000 of that came from two FSB readers," says CEO Sarah Endline, 37. Endline, whose cacao beans covered in dark chocolate sell near the registers at Pier 1, Whole Foods, and independent natural-food stores, will use the capital for marketing - namely, to build partnerships with other eco-friendly entities such as Good magazine.

Endline expects Sweetriot's revenues to double to $1 million in 2008.

Sweetriot recently hired an executive from Sony's Zomba music label to serve as its chief financial advisor. Endline believes his experience working in a creative industry will serve him well at her innovative startup. - Maggie Overfelt

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Last updated April 10 2008: 9:44 AM ET

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