Specialized Bikes' startup story
Founder Mike Sinyard battled finicky customers and the brink of bankruptcy to build his profitable $500-million-a-year bike brand. FSB got the scoop on how it all began.
Metal Peddler
Specialized Bikes founder Mike Sinyard drives Specialized's sales by continually improving his bicycles. Fortune Small Business reporter Maggie Overfelt visited his shop floor for the inside story on how Specialized got started.
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