Why: It's easy to base your thinking on the size of a purchase (what's called anchoring). When it's big, you don't scrutinize every additional dollar.
The fix: Consider every part of a deal separately. When you buy a $40,000 car and are offered a $500 navigation system, for example, imagine you already own the car and ask yourself whether you would pay $500 simply to have a GPS.
NEXT: Don't know when to cut your losses
Last updated July 24 2008: 10:17 AM ET