Iacocca, who started out at Ford and ascended the corporate ladder through the sales department, isn't known as an automotive genius as much as a deft marketing hand. He knew what buyers wanted, sometimes even before they knew it themselves.
Of course, most people associate Iacocca with Chrysler, not Ford. Iacocca led Chrysler out of a grave financial crisis in the early 1980s and became the carmaker's public face, even appearing in TV ads.
As general manager of the Ford car brand in the 1960s, he was the Mustang's driving force. He wanted a fun, inexpensive car with just enough practicality.
Michael Leone, who designed the Iacocca Edition, insists that Iacocca himself was intimately involved with every detail of his namesake car.
"He really wanted this to be the car that represented the 50 years he put into the automobile business," Leone said.
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