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Self-Promotion 101
Self-Promotion 101
Real Leaders Don't Do PowerPoint: How To Sell Yourself And Your Ideas
By Christopher Witt with Dale Fetherling
Crown Business
256 pages
$21.95

Few skills are more important to entrepreneurs than the ability to sell ideas, whether to a spouse at the kitchen table or to a roomful of venture capitalists. In Real Leaders Don't Do PowerPoint, Christopher Witt offers solid advice, emphasizing the importance of having a compelling message, making the whole event memorable and ensuring that you - the messenger - are credible.

Executing on all those fronts might even make your business more cultish. Hey, it worked for Steve Jobs, right?

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