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Self-Promotion 101
Self-Promotion 101
Real Leaders Don't Do PowerPoint: How To Sell Yourself And Your Ideas
By Christopher Witt with Dale Fetherling
Crown Business
256 pages

Few skills are more important to entrepreneurs than the ability to sell ideas, whether to a spouse at the kitchen table or to a roomful of venture capitalists. In Real Leaders Don't Do PowerPoint, Christopher Witt offers solid advice, emphasizing the importance of having a compelling message, making the whole event memorable and ensuring that you - the messenger - are credible.

Executing on all those fronts might even make your business more cultish. Hey, it worked for Steve Jobs, right?

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