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Black diamonds
A North Carolina entrepreneur wants America to fall in love with truffles.
Franklin Garland and his wife Betty.
Franklin Garland was the first person to harvest and sell French black truffles on American soil. Today he makes a living selling trees "inoculated" with truffle spores to farmers around the world who want to raise their own truffle crops. At $22 per tree, the business generates revenue of more than $500,000 annually.
LAST UPDATE: Nov 13 2009 | 6:25 AM ET
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