2 of 6
BACKNEXT
Digg
Digg
What it is: Digg is a Web site that displays the Web's most popular content based on how many users share or "digg" an article or video.

Why Google should buy it: Unlike Yahoo and Aol, Google does not produce its own content, but it makes money by driving people to others' Web sites. That matches up perfectly with Digg's business model, including obvious synergies with Google News. It also plans to launch a feature in 2010 that shows what users are "digging" in real time.

Why Google shouldn't buy it: Digg isn't exactly the hottest Web property anymore. With Facebook and Twitter practically taking over the Internet, Digg lost heavy amounts of traffic in the past two months, tumbling 15% in November.

Will it happen? Probably. Two months of traffic declines don't mean the end has come, and live digs could help revitalize the brand.

NEXT: Jumptap
Last updated January 02 2010: 8:02 AM ET
Email | Print | Share  |  RSS
 
google my aol my msn my yahoo! netvibes
Paste this link into your favorite RSS desktop reader
See all CNNMoney.com RSS FEEDS (close)
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.