Mercury's greatest hits

Ford's mid-level brand has had a few big hits over the years. These are some of the best.

1 of 5
BACKNEXT
1949 Mercury Eight
1949 Mercury Eight
Value today: $30,000-$45,000 (not customized)

Henry Ford's son Edsel started the Mercury brand in 1939 as a way to fill the pricing gap between the inexpensive Ford brand and the luxury Lincoln brand.

Unlike his father, Edsel believed in the importance of design in automobiles and Mercury offered customers something a little more stylish than a Ford, often with a little more performance, too.

Mercury really took off with the introduction of the 1949 model. That same year, Ford introduced the '49 Ford -- no model names in those days -- that brought Ford back from the brink of disaster in the years following World War II while introducing modern smooth-fendered automotive design.

The Mercury version was the subject of the hit song "Mercury Blues" ("I'm crazy 'bout a Mercury...") but it really became famous as James Dean's ride in "Rebel Without a Cause." It also quickly became popular with car customizers, who still create chopped" '49 Mercurys, like this one.

Sadly, Mercury hit its zenith with this car, just a decade after its birth. Sixty-one model years later, Ford announced Wednesday it had decided to kill the brand.

"They never achieved this sort of swagger or notoriety again," said McKeel Hagerty, president of the collector car insurance company Hagerty Insurance.


NEXT: 1960 Mercury Comet
Last updated June 03 2010: 10:43 AM ET
Find Your Next Car
More Galleries
10 of the most luxurious airline amenity kits When it comes to in-flight pampering, the amenity kits offered by these 10 airlines are the ultimate in luxury More
7 startups that want to improve your mental health From a text therapy platform to apps that push you reminders to breathe, these self-care startups offer help on a daily basis or in times of need. More
5 radical technologies that will change how you get to work From Uber's flying cars to the Hyperloop, these are some of the neatest transportation concepts in the works today. More

Special Offer

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.