Better investment than a gold mine
In 2010, the brand with the highest projected resale value after five years of ownership wasn't Mercedes-Benz, Jaguar, Land Rover or Porsche -- it was, according to two authoritative sources, Subaru. Kelley Blue Book awarded second place to BMW while ALG declared Infiniti the runner-up.
Instead of flaunting its pedigree or erecting an upscale image, Subaru builds value the old-fashioned way by building one less car than it can sell. Slow depreciation creates its own virtuous circle because it makes leases cheaper and enables customers to trade their cars more frequently.
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Last updated December 31 2010: 9:35 AM ET
