2 of 4
BACKNEXT
A futile exercise
A futile exercise
Talk about mental gymnastics. A New York Sports Club ad strains to make a connection between exercise and the oil spill: "Exercise sharpens the brain. Oil execs come in ASAP."

The half-page ad, which appeared in at least one New York City newspaper, welcomes almost anyone: "FREE 1-week trial for oil execs and everyone tired of their excuses."

It's part of an ongoing NYSC campaign that "focuses on what's relevant to the news this month," said Robert Giardina, chief executive of NYSC owner Town Sports International. He also said Town Sports is donating a large amount of old towels to the cleanup effort.

Past NYSC ads have centered around issues like tax season and political campaigns "to create a smart, funny personality for the clubs," Giardina said. NYSC riffed on the oil spill, he said, because "it's big news that everyone is talking about."

NEXT: Chew on this

Last updated June 22 2010: 6:47 PM ET
More on the oil spill
Nalco: Making $ off the spill
Nalco: Making $ off the spill
BP tapped Nalco to supply Corexit, an oil dispersant, for the cleanup effort. More
Donate to the Gulf cleanup
Donate to the Gulf cleanup
Images of oil-drenched beaches and wildlife may have you reaching into your wallet. More
Oyster co. stops shucking
Oyster co. stops shucking
P&J Oyster Company, a 134-year old operation, has stopped shucking. More
Special Offer
Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.