
Flooz.com sold online currency that could be used instead of credit cards. After users bought enough Flooz, they could spend it at participating online stores like Tower Records, Barnes & Noble, Outpost.com and Restoration Hardware.
Despite the stupidity of its concept, Flooz.com raised $35 million from investors. Corporate partners Cisco and Delta Air Lines used Flooz for corporate gifts.
And despite spending $8 million on an ad campaign featuring Whoopi Goldberg, Flooz went bankrupt in August 2001, less than two years after it opened its virtual doors.
NEXT: Drkoop.com