Google's social buying spree

• Google's new social networking strategy

The next social networking purchase for Google was fashion store Like.com.

Like.com owns Weardrobe, an online community where users share fashion tips and outfit combinations with friends and the public. Like.com's main function is to give users the ability to search for items like shoes, watches and purses using an image recognition engine.

Google, which hasn't made the headway many expected it to with e-commerce, may have gotten a two-for-one. With Like.com's image engine technology, it can improve the company's ability to let users easily find the items they want to purchase. And with Weardrobe, Google is getting an established community where users to help each other make shopping decisions.

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