Google's social buying spree

5 of 6

SocialDeck

• Google's new social networking strategy

At the end of August, Google bought SocialDeck, a social gaming company behind Color Connect, Pet Hero and Shake & Spell.

In addition to Facebook, SocialDeck offers games on a number of mobile platforms, including BlackBerry OS and Apple's iOS.

Google will probably focus on enhancing SocialDeck's Android offerings, but the others won't disappear: Google is happy to sell ads on any number of platforms. The deal plays into two markets Google wants to expand in: social networking and muilti-platform mobile ad sales.

NEXT: Zynga

Last updated September 21 2010: 12:42 PM ET

Social media moves

• Google's new social networking strategy

• Look who's making money on Facebook

• New Twitter overhaul adds photos and video

• Startups flock to Twitter headquarters

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