Exotic cars for eco-millionaires
Companies that make some of the most expensive cars in the world are working to clean up their acts with more fuel efficient dream machines.
Ferrari
Carmakers like Ford, General Motors and Toyota aren't the only ones who need to worry about stricter emissions regulations and public perception. Even very high-end automakers like Ferrari, Lamborghini and Bentley are working to "green" their image.
"If a company doesn't have a hybrid or an electric car, that stands out now," said Sebastian Blanco, the editor of Autobloggreen.com
Ferrari has been researching gasoline-electric hybrid power for its ultra-pricey and ultra-powerful sports cars. Last year, Ferrari showed off this concept car, the 599 HY-KERS, at the Geneva Motor Show.
All this research isn't just about meeting emissions regulations, insists Thomas DuPont, publisher of the DuPont Registry, a catalog for the super-rich. There is a genuine market for green ultra-luxury cars.
"If you've got one Ferrari and you can afford another, why wouldn't you want a hybrid?" he said.
NEXT: Lamborghini
Last updated March 15 2011: 6:51 AM ET
