The Insight went on sale in March 2009 in the U.S as a 2010 model with prices starting at $19,800, making it the least expensive hybrid vehicle available in the United States. That should have boosted sales but didn't. Blame part of it on a drop in gasoline prices of over one-third over the past year that eroded demand for fuel-efficient cars. Blame the rest on excessive enthusiasm for cost-cutting. Embarrassingly for Honda, the more expensive Prius continues to beat Insight like a drum, outselling the Insight seven to one.
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