Your car's paint could get chipped, scratched or faded or the fabric seats could get stains. Sometimes, auto dealers will sell you paint protectors or fabric protectors.
The big sales pitch here is for the warranty. If your seat gets a stain on it later, they promise to fix it.
Remember, these things are priced for profit, which means that it's unlikely you'll come out ahead in the end. At best, you'll pay a lot of money to fix a minor paint scratch or seat stain you would have rightly ignored otherwise.
You're better off acknowledging the possibility that you may need touch-up paint or a steam cleaning some time in the next few years. Just pay for it if you do.