Est. profits since 1995: $13 billion
The E-class combines the desirable attributes, from a business standpoint, of being both pricey and popular.
In fact, the E-class would have even fatter profits than the S-class but for one problem: huge warranty costs for the last problem-plagued generation that drained virtually all the profit from that version, according to Warburton.
Fortunately, the new E-class seems to have the bugs worked out, said Warburton, and it's selling very well.
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