Est. profits since 1995: $7 billion
The Grand Cherokee, a pioneer of the SUV craze, was "formidably profitable in its glory years," according to Bernstein Research.
The newest version (shown here), which shares some of its engineering with the Mercedes-Benz M-class, has a lower profit margin, Bernstein's Warburton says. But he adds that it's probably still a solid moneymaker for Chrysler Group.
NEXT: 10. Honda Accord