For a Jeep ad to run in the 2012 Super Bowl, Chrysler marketing whiz Olivier Francois combines elements of his Eminem "Made in Detroit" spot and the J.Lo "Jenny in the hood" Fiat 500 commercial. Using computer-generated imagery, he depicts General George Patton, as played by actor George C. Scott, climbing into a Wrangler and setting off on the Rubicon Trail. But unlike the real Patton, CGI Patton is saved by his TSA-mandated roll bar when his Jeep flips over.
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