6 of 9
BACKNEXT
Netflix
Netflix
Top 50 rank: 40

The company behind the ubiquitous red envelope arrives on the Most Admired list for the first time this year.

Netflix changed the video-rental game in 1997 with the introduction of mail-order DVD rentals, eventually usurping Blockbuster's throne as the top video rental outlet. Today, after a shift in business strategy, its 20 million-plus members in the U.S. and Canada have made it the world's leading Internet subscription service for watching movies and TV shows.

Netflix's success in large part comes from letting customers watch video on devices they already own. Members enjoy instant and unlimited entertainment from an ever-expanding list of devices including the Wii, PS3, Xbox 360, iPad and iPod Touch and Google TV. All in all, more than 200 different devices support Netflix's service.



NEXT: Adobe
Last updated March 08 2011: 6:02 AM ET
World's Most Admired Companies
Top 50 winners
Top 50 winners
Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year? More
Full list: 350 Most Admired
Full list: 350 Most Admired
Admiration from consumers is great, but the true test of respect is approval from the competition. See how 350 top companies rate in 9 key areas. More
Most admired in your state
Most admired in your state
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). More
Contact Us Closed Captioning Manage Cookies+ Site Map

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.