LinkedIn, Twitter, Facebook: Social media has become more important to a company's brand than anyone could have imagined. John Wood believes a chief social media officer will be essential to many companies in the next three to five years -- if not sooner.
A CSMO would not only produce content for social media sites, but he or she would also train employees on how to use the platforms. In order to keep a company's brand intact and private data from being tweeted or posted to an employee's Facebook page, the CSMO would also educate workers on what is and is not appropriate to share.
