6. Mark Zuckerberg
6. Mark Zuckerberg
Founder and CEO, Facebook

Facebook's meteoric growth continues: The closely held company stands to rake in about $4.3 billion in sales this year, more than double the $2 billion that it tallied in 2010, according to eMarketer, a research firm. Zuckerberg is now battling archrival Google to dominate the social web and the rich advertising revenue potential that it represents. And while the battle has mostly gone Facebook's way so far, the successful launch of the Google social network gave notice that Google won't be conceding defeat anytime soon.


By Richard McGill Murphy, contributor @FortuneMagazine - Last updated November 17 2011: 5:58 PM ET
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