Hasbro, the No. 2 toymaker, touts "Let's Rock Elmo" as "the most interactive toy Elmo" ever."With 'Let's Rock Elmo,' it's great to be able to bring to life this beloved character like never before," said Jerry Perez, general manager of Hasbro's Playskool division.
"Let's Rock Elmo," sings and plays the tambourine and a drum set. Kids can switch the musical instruments and Elmo will recognize which one he's given.
Kids can also play along on the instruments. Hasbro will sell a separate line of "Let's Rock"interactive instruments that include a guitar and a keyboard.
"Kids can actually form their own Elmo rock band," Perez said. "Elmo knows which instrument you are playing and he will sing along or play along with you."
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