Bud Light Etch-it bottles
7-Eleven is rolling out hundreds of new products into its stores this year.
Among them is the Etch-it Bud Light bottle. Customers can write their name directly on the bottle using a key, coin, fingernail or pen.
7-Eleven says it hopes the Etch-it bottle will help consumers to not lose their beer at parties.
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Last updated February 25 2011: 4:51 PM ET
