Avoid: Green Mountain Coffee Roasters
Avoid: Green Mountain Coffee Roasters
100 Fastest-Growing rank: ( No. 2)

The stock trades for 72 times earnings, and the company is built around a coffee-brewing technology that will lose key patent protection next year. Sound like a buy?

More than 80% of Green Mountain's revenue derives from its Keurig coffee machines and the K-cups that have become ubiquitous in many office kitchens. (Convenience comes at a price: Green Mountain charges the equivalent of $35 a pound for coffee in K-cups, says Greg Fraser of the GRT Absolute Return fund, which is short the stock.) The company doubled its earnings last quarter.

But Green Mountain will lose patent protection for the K-cups in 2012. That means that Starbucks, Dunkin' Donuts, or any other coffee purveyor can start marketing its own K-cups for Keurig machines next year without being required to pay a dime in royalties or licensing to Green Mountain. We're not saying Green Mountain won't survive the patent expiration. However, at the current price, we see no compelling reason for being there to find out.


Last updated September 20 2011: 3:36 PM ET
Join the Conversation
The full list

Our annual roster of high performers reveals the promising saplings that are rising in a difficult economy and some stalwarts that deliver year after year.

Most Popular
 
 
 
 
 

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.