Pitch early
Pitch early
Owner: Patrick Ambron
Business type: Personal brand building

I made a list of the best investors in my industry and pitched them all, months before the company was ready, just to get on their radar.

I also sent them weekly progress updates for the next seven months. At first, most of my e-mails went unanswered.

But eventually, almost every investor responded to my progress reports with feedback. By the time we were ready to raise a round of funding for Brand-Yourself.com, I had already established mentor relationships. And the investors had a strong sense of how the company operated.

We raised more than $1.25 million during that first round. As a first-time entrepreneur with no track record, the best thing you can do is get on investors' radar early.


By Scott Gerber, contributing writer @CNNMoney - Last updated November 22 2011: 5:59 PM ET
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