Founded in 2010, the company already projects more than $1 million in sales for the next 12 months. They've done it by bypassing department stores and selling their profitable line -- for which they've worked with experienced designers -- on their website and through the pro shops of about 40 of the nation's leading country clubs, as well as upscale local clothing boutiques in well-off towns. "The demographics are affluent with an active lifestyle," says Schnaper. And, while many consumers have cut back on clothes shopping since the downturn, the country club set is still spending.
CEO Phil Libin has turned note-taking software Evernote into a growing business by building a tool that nontechies love to use.
