Skywriter
Skywriter
For Patrick Walsh the sky's the limit, literally. He owns a skywriting operation.
Owner(s): Patrick Walsh

Since the Wicked Witch wrote "Surrender Dorothy" from her smoking broom in "The Wizard of Oz," America has had a love affair with skywriting. And that suits Patrick Walsh just fine.

Walsh is the CEO of AirSign, Inc., an aerial advertising company in New York with nationwide and international reach.

In 2008, Walsh bought a regional mom-and-pop skywriting operation for $600,000 and approached banks for capital so that he could expand the business. He was turned down cold. So he convinced other aerial advertising companies across the country to agree to let him market their services as subcontractors.

In his first year as owner, AirSign grossed $1 million and, with the addition of international services, it is on track to hit $5 million in 2012.

His planes and helicopters pull banners, and his hot air balloons and blimps are customized with corporate logos. He also has squads of trained pilots to fly a five-plane formation using a computerized system to create smoke letters as large as the Empire State Building. He also has single pilot skywriters.

"It takes great skill to do skywriting well," said Walsh, a pilot. "There are no erasers up there, so there can be no mistakes."

Personal messages cost between $750 and $2,000. And, by far, the most popular is "Will You Marry Me?" AirSign pilots must be doing something right. "We have 100% success rate for proposals," said Walsh. "Everyone has said 'yes.' "


By Kitt Walsh, contributing writer @CNNMoney - Last updated December 09 2011: 11:12 AM ET
Join the Conversation
 7 toys you gotta have

Some of the coolest toys this year are coming from small toymakers that are quietly revolutionizing how kids play today. Here are five companies that just may score the hottest toy of 2011.

Most Popular
 
 
 
 
 

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.