How Amazon keeps cranking

From great products to beating brick-and-mortar giants at their own game: It's no surprise why Amazon is one of our Most Admired Companies.

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Only the beginning
Only the beginning
It led a revolution in books. Now it sells toys and toiletries too. But analysts say the $34 billion king of e-commerce is just getting started. Led by CEO Jeff Bezos, Amazon made a high-profile debut in the top five of Fortune's Most Admired Companies ranking. Here's why.

World's Most Admired Companies Rank: 5

By Scott Cendrowski, writer-reporter

NEXT: Innovate
Last updated February 24 2011: 5:40 AM ET
World's Most Admired Companies
Top 50 winners
Top 50 winners
Which companies have the best reputations? Apple tops the list for the third year in a row. Who else made the top 50 this year? More
Full list: 346 Most Admired
Full list: 346 Most Admired
Admiration from consumers is great, but the true test of respect is approval from the competition. See how 346 top companies rate in 9 key areas. More
Most admired in your state
Most admired in your state
California is home to the most corporations on this year's list. See the top-rated firms near you (including interactive maps). More
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