Kia won't remain unknown for much longer -- sales jumped by more than one-third in 2011. Visibility of individual vehicles is also growing. Kias tend to be extroverted in their designs. Further gains will come against entrenched opposition, but for now they are holding their own. The Optima competes in the hard-fought mid-size sedan segment where Camry and Accord reign supreme, and the Forte Koup goes head to head with the Honda Civic, while the Sorento takes on the Toyota Highlander and Chevy Equinox mid-size SUVs.
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