American Suzuki
American Suzuki
Ever heard of a Kizashi, SX4, Equator, or Grand Vitara? Neither have most buyers, yet these models represent Suzuki's entire car and truck lineup. The Japanese automaker has been shedding U.S. dealers for years, and sales have been falling in a rising market. Toyota now sells more Camrys in two days than Suzuki sells all models in a month. Automakers can linger on in mummified states for years, but Suzuki may have to give up on motor vehicles and retreat to its motorcycle, ATV, and marine businesses.


By Alex Taylor III, senior editor-at-large @FortuneMagazine - Last updated April 19 2012: 7:16 AM ET
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