VW got everybody's attention last year with its loudly-proclaimed determination to return to a position of influence in the U.S. market. Enthusiasts scoffed at its efforts to pander to American buyers with blander designs at lower prices, but customers didn't, and Jettas and Passats flew out of showrooms. Audi arrived as a style leader for one-percenters when it unveiled its elegant A7 four-door coupe that sells for around $70,000.
NEXT: 2. BMW
