L.L. Bean
L.L. Bean
If you've heard about the "Fenway Park 100" campaign, chances are that you've also caught wind of New England's other big centennial celebrant: Freeport, Maine outdoor equipment and apparel company L.L. Bean. Fenway Park and L. L. Bean are partnering on a few centennial promotions, including recycling Fenway's old rain-delay field tarp into limited-edition tote bags, which will go on sale this summer. There's plenty of outdoorsy, 100th anniversary Bean gear on offer, too, including a $7,500 wood-and-canvas canoe and a $3,495 bamboo fly rod.

L.L. Bean got its initial start in 1911, when shoe and clothes salesman and hunting enthusiast Leon Leonwood Bean rigged his Maine Hunting Shoe out of shoe rubbers stitched to leather uppers because he was tired of returning from hunting trips with wet feet and stiff boots. The following year, he sent his first mailer and sold 100 pairs of the now-iconic shoes.



By Daryna Tobey, Contributor @FortuneMagazine - Last updated April 20 2012: 10:35 AM ET
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