Few brands, and fewer bands, have been as successful at the merch game as the Insane Clown Posse. The group has built the Juggalo brand across diverse platforms and revenue streams, selling everything from action figures to ski masks to their own energy drink, called Spazmatic.
If you want to buy into the subculture and dress the part of a ninja, Psychopathic Records will direct you to their offshoot, HatchetGear, where you can purchase pink hats for the Juggalette (female fan) in your life, $65 ICP pullovers and a $110 Psychopathic Records jersey. The brand extensions aren't exhausted yet: 2011 marked the first annual Juggalo Cruise.
NEXT: Juggalo Championship Wrestling
